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We inspire JOYFUL LIVING for women of all ages. We bring art design to clothing classics and lifestyle products. Tasha Rui the label is launching in 2016!

Our story


It all started when Natasha was given her first packet of pencils and paper... from then onward, art-making has been the corner stone of Natasha's life. 

Natasha is the Australian artist behind the lifestyle label Tasha Rui. Her background as a visual artist, professional experience in cultural heritage and on major projects, and mixed-European and Maori family heritage, influences the Tasha Rui label.

As a result, Tasha Rui is a fashion label bringing art and fashion together. Through the uniquely hand-drawn and painted textile design, a love of nature and endless summers is transposed onto the printed surface. Each print is then matched with an expertly tailored garment providing comfortable and expertly tailored classic pieces for women to wear. Each piece perfectly captures the essence of our relaxed but bright Oceanic lifestyle. 

Through the fashion label Tasha Rui, Natasha creates a walking art gallery for the Asia-Pacific bringing creative expression into the everyday experience for women. Each piece is versatile enough doe the classic woman to create a sensation poolside or standout in the crowd. 

The label name, Tasha Rui is a play on Natasha's name. Tasha is a nickname. Rui is Natasha's surname (Lewis) in Maori (Rui) but of Portuguese origin (Louis or Luis) and traces her diverse family heritages. There is so much history in a name. Natasha has chosen this name deliberately as an acknowledgement to her tupuna.

Enjoy artful living with Tasha Rui, sign up to our e-newsletter today to be the first to know about our collection drops.