OUR STORY

OUR STORY

“Tasha Rui is sowing seeds of change”

— NATASHA LEWIS HONEYMAN, TASHA RUI FOUNDER, ARTIST & LEAD DESIGNER

At tasha RUI, we are making waves with our sustainable Australian made swimwear! 👙

Our mission is to have you feeling fabulous and fierce while saving the planet one swimsuit at a time. Dive in, shop guilt-free, and strut your stuff in style – because at tashaRUI, sustainability never looked so good! 🌊

Based on the sacred lands of the Eora Nation in Sydney, Australia, Tasha Rui is a women-founded brand inspired by Indigenous New Zealand heritage. 💚

We aspire to become Oceania's foremost lifestyle brand celebrated for innovation and sustainable practices. Our vision is to lead the way in redefining sustainable fashion in the region.☀️

Origin story

We launched at the Melbourne Fashion Festival in 2019, marking the start of a revolutionary approach to fashion.
At Tasha Rui, every swimwear piece is a canvas of vibrant art prints, thoughtfully crafted from premium regenerated materials.
We're more than just fashion; we're a movement to revolutionise the industry. Our closed-loop model reduces landfill impact, fostering a community of mindful consumers. Committed to sustainability, we take pride in our 30% less fabric waste, small-batch production, and local, responsible manufacturing.

Meet Natasha

Natasha, the creative force behind Tasha Rui, infuses designs with nature, ancestry, and Māori motifs.
Her artistic background in visual arts, fashion, and ceramics and museology practice creates a cultural tapestry of depth and significance.

Inspired by heritage

Tasha Rui draws its name from Natasha, a fusion of gratitude ('Tasha') and a blend of Portuguese and Māori heritage ('Rui'). This unique combination encapsulates a rich tapestry of ancestral significance.
Natasha's deep ties to Ngāti Whātua in New Zealand inspire our commitment to nature's preservation. This connection is at the core of our closed-loop model, encouraging customers to reuse, upcycle, and recycle.

JOIN our journey

Explore our collections and be part of a movement where sustainability meets style. Tasha Rui invites you to ride the waves of fashion with positivity and purpose.