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We inspire JOYFUL LIVING for women of all ages. We bring art design to clothing classics and lifestyle products. Tasha Rui the label is launching in 2016!


Vision & Mission


At Tasha Rui, we are inspired by the Australian natural environment and express this beautify through artful prints.

Tasha Rui is a lifestyle label that offers a summer look designed to help women create an artful and eco lifestyle that enables them to connect with and enjoy our beautiful Oceanic environment.


Caring: Care begins with what you give to yourself. Then you share care with others and our planet. We want women to feel that they can have want they want, to give and receive care for themselves, people and our planet.

Expressive: We want our garments to inspire you to play and have fun in our beautifully designed and made garments. We hope that we can bring out your inner creative, surfer, sunseeker or adventurer.

Respectful: We believe in karma and we encourage respect for each other, our makers, our partners and the environment, so that you know that we treat people, culture and the planet well.


We are what is known as a slow fashion label. At Tasha Rui we are motivated to pursuing environmentally sustainable practices to our work and provide buyers with more options for quality eco products. We source and work with suppliers who support our values. Click here to visit our Eco & Ethics page to find out more about how we aim to support environmentally sustainable practices.