MEDIA RELEASE
Introducing the mesmerizing 'Rose Garden' Art Print Collection by Tasha Rui
June 2023
For immediate release
Tasha Rui, a female-founded art and fashion label is a leading advocate for sustainable swimwear, is dedicated to assisting Australian women in discovering swimsuits that not only fit perfectly but also promote environmental consciousness and reduce fashion's impact on the planet.
The brand's latest collection, 'Rose Garden,' showcases innovative design approaches across swim and resort wear, utilizing recycled plastic and GOTS organic linen to transform materials that would otherwise end up in landfills or oceans into top-notch fashion pieces.
Breaking away from the conventional eco-beige colour palette, 'Rose Garden' challenges consumer expectations and revolutionizes the perception of eco-friendly fashion. The collection embraces vibrant hues in a bold artistic print that is distinctive of Tasha Rui's celebration of art and nature. By employing advanced rolling print techniques and cutting processes, Tasha Rui achieves seamless and continuous patterns on the fabric, significantly minimizing fabric waste that typically accumulates during traditional placement prints. This innovation allows Tasha Rui to offer personalized garments in ready-to-wear fashion, ensuring that each piece is truly unique.
Drawing inspiration from her idyllic upbringing along Australia's breathtaking coastlines, the 'Rose Garden' collection serves as a nostalgic homage to summers spent with cherished ones by the seaside or backyard pool. The colour palette, featuring shades of blue reflecting the clear Australian skies and cool waters, along with pinks, reds, and yellows reminiscent of sun-kissed skies and blooming gardens, evokes a sense of warmth and joy.
Since its launch, Tasha Rui has garnered a small yet devoted following not only in Australia but also in the United States of America, with expansion to the United Kingdom. The brand's rising prominence has led to its inclusion as an emerging designer in Tatler and British Vogue's prestigious summer swim campaigns for 2023. This recognition solidifies Tasha Rui's position as a brand to watch in the global swimwear industry.
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